In Lebanon, according to the study carried out by kafa in partnership with the ministry of social affairs, more than: 885'000 children are victims of psychological abuse, of which, 738'000 are also victims of physical abuse and 219'000 victims of sexual abuse In light of this alarming situation, himaya was established with the mission of
La Campagne Publicitaire de himaya sur le thème de la maltraitance a été réalisée par Leo Burnett et est diffusé à la télévision depuis Novembre 2011. La campagne fut un grand succès et a gagné un prix de bronze à Canne aux Lions 59ème Festival de la Créativité en Juin 2012.
1 out of 7 children in Lebanon is a victim of sexual abuse, and what's more alarming is that no one talks about the subject.
This video is part of a campaign to raise awareness against the subject and help break the taboo.
Today, 1 out of 7 children in Lebanon is a victim of sexual abuse, and what's even more outrageous, in our conservative culture, is that no one dares to talk about it.
A child's safety is often compromised for the protection of a family's pride and reputation.