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Child Abuse Prevention Month 2016

Date: Wednesday, April 27, 2016

 

We combined forces with a lot of players and covered a lot of ground for Child Abuse Prevention Month 2016.

First off, we launched our "It's All In the Eyes" campaign at ABC Ashrafieh. The purpose of the campaign was to help the public recognize when a child is a victim of abuse and to intervene by getting in touch with himaya. Children often do not speak up when they're victims of abuse, but the pain is evident in their eyes.

We also joined forces with Divvy, who happily lent us their slide for the month. With their help, we launched an inspiring campaign encouraging their customers to reconnect with their inner child in order to fight child abuse in Lebanon. Customers were encouraged to use the slide, and with every video upload to Instagram and Facebook, Divvy donated $1 to our cause!

The Lebanese Rugby League Federation didn't let us down either. They endorsed our cause yet again and helped us raise awareness about child abuse.

Not to mention our outdoor campaign with billboards set up across the country and the distribution of up to 5,000 cards with our slogan and hotline numbers, encouraging people to report abuse when they know about it. Numerous radio and TV stations hosted us and helped us raise awareness as well.

 

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