T-shirts & Tote bags
himaya launched a new line of products conveying protection messages. The items conceptualised and designed by himaya’s communication team were sold at all events himaya participated in and online as well. The protection messages used on multi-use tote bags and t-shirts were the following:
You don’t need a weapon to protect yourself
All children need to know that the law can protect them against abuse. All children should also acquire self-protection skills in order to keep them away from using violence as a way to protect themselves from any type of abuse.
Your silence will not protect you
Reporting any type of abuse on children is the first and most fundamental way of preventing child abuse. Speaking out about a painful experience is also the first step victims of abuse take towards empowerment and resilience.
Don't hit your baby one more time
In reference to the popular hit by Britney Spears, we used a playful anecdote to portray a powerful message. Using non-violent communication is at the core of himaya’s vision and mission, so don’t hit your baby one more time!
Candy is not always sweet
Can you find a child around you who doesn't absolutely love candy? Exactly, so you can imagine how easy it is to lure a child into an unwanted and painful experience. This is why we need to teach our children never to take candy from strangers!
Keep Calm and Say NO
Every child needs to know that it is his right to say NO when a touch, a look or even a word doesn't feel right; if it doesn’t feel right then it isn’t right!
Bracelets In Collaboration with Little Ones
Babysitting & Tutoring, himaya has launched purple bracelets which aim at preventing and raising awareness about child abuse. The bracelets were sold at Virgin Megastore during the month of May 2014 and all the proceeds went to protecting, rehabilitating and socially reintegrating abused victims. By wearing this bracelet, each person is taking a stand against child abuse, choosing to break the silence and speak up for every child who can’t.
During the month of December, Hoover chose young victims of abuse to wash up and cool down their nightmares. WonderEight, global branding and interactive agency, created Hoover’s eye-opening campaign at all branches of Khoury Home and Abed Tahan across the country. The campaign aimed at raising awareness about child abuse, a subject scarcely addressed in the Arab world. With every Hoover product purchase, a donation was made to himaya to sustain its fight against child abuse. Donation boxes were also present in all branches for donations, no matter how big or small, that make a difference.
April, Child Abuse Prevention Month 2014
April represents the national month of child abuse prevention, himaya took this opportunity to launch a campaign aiming to inform the public about himaya's mission and work. Billboards with our campaign ads were set up around Beirut and we had more than 15 media appearances and written articles with the help of Promomedia and TWBA Raad. We were also interviewed or mentioned by other print media platforms like L'Orient le jour, Layalina, Tamyras positive Lebanon and Hebdo magazine. Following the billboards that were also shared on many social media platforms with a total reach of 50k+, our Radio Spots were aired with the voices of Mr.Georges Khabbaz and Ms. Mariana Wehbe. Interadio and Radio El Jadid were kind enough to promote them on all of their stations.
Abuse IS happening, in our own homes, our schools, our streets. It's time to break the silence and report it when we see it.
The support Lebelik provides himaya is not limited to displaying our items on lebelik.com, but also donate proceeds of purchases done during certain events to protecting young victims of abuse like at the Beirut port district constellation start bash event. You can view the items for sale on Lebelik by clicking here.
Predators Are Everywhere
A Predator in the Park
Collaboration with Leo Burnett Beirut
Today, 1 out of 7 children in Lebanon is a victim of sexual abuse, and what's even more outrageous, in our conservative culture, is that no one dares to talk about it.
A child's safety is often compromised for the protection of a family's pride and reputation.
We wanted to raise awareness on the topic and break the silence through a campaign that would make the people feel involved and encourage them to donate as much as possible during himaya's annual fundraising event.
Agency: Leo Burnet Beirut
Production House: Intaj
Post production: VTR