We launched a new line of products conveying protection messages around the topic of child abuse in Lebanon. The items were conceptualized and designed by our communications team and were sold online and at events in Beirut. The protection messages used on multi-use tote bags and t-shirts were the following:

You don’t need a weapon to protect yourself

All children need to know that the law can protect them against abuse. All children should also acquire self-protection skills in order to avoid using violence as a way to protect themselves from any type of abuse.

Your silence will not protect you

Reporting any type of child abuse is the first and most fundamental way of preventing child abuse. Speaking out about a painful experience is also the first step victims take towards empowerment and resilience.

Don't hit your baby one more time

In reference to the popular hit by Britney Spears, we used a playful anecdote to portray a powerful message. Non-violent communication is a key part of our vision and mission, so DON'T hit your baby one more time!

Candy is not always sweet

Can you find a child around you who doesn't absolutely love candy? Exactly. So you can imagine how easy it is to lure a child into an unwanted and traumatic experience. This is why we need to teach our children never to take candy from strangers.

Keep Calm and Say NO

Every child has a right to say NO when a touch, a look, or even a word doesn't feel right. If it doesn’t feel right then it isn’t right!