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Collaboration with Leo Burnett Beirut

Date: Wednesday, August 19, 2015

 

Today, 1 out of 7 children in Lebanon is a victim of sexual abuse, and what's even more outrageous, in our conservative culture, is that no one dares to talk about it. 
A child's safety is often compromised for the protection of a family's pride and reputation.
We wanted to raise awareness on the topic and break the silence through a campaign that would make the people feel involved and encourage them to donate as much as possible during our annual fundraising event. 
Agency: Leo Burnet Beirut
Production House: Intaj
Post production: VTR

 

Break the Silence

 

Predators Are Everywhere

 

A Predator in the Park

 

E-helpline

 
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